“We have this idea that the 1990s were the coolest thing based on our older siblings; the grunge was the cool thing,” Almeida explained (he is the youngest of two, and Marques is a middle child). “But the reality is that we started consuming fashion in the noughts. We were secretly listening to Christina Aguilera,” he added laughing. “We’re at the stage now where we have a slightly younger team, and it made us go back and look at [the decade],” Marques said. “They were like ‘this is amazing!,” and we were like, ‘Really? Is it?’”

at Vogue.com